23 Regina Rd, Newton the story

At Sherwood & Company, we believe in crafting selling strategies that not only showcase the essence of a home but also respect the lives of those who have called it their own. The journey of 23 Regina Road exemplifies our commitment to excellence, efficiency, and empathy in real estate transactions.

In 2020, we had the pleasure of facilitating the sale of 23 Regina Road to a family who envisioned it as their forever home. Enamored by the neighborhood's charm, they settled in with dreams of creating lasting memories within its walls. However, life's unpredictable twists presented them with an offer from a new job that they simply couldn't refuse.

Understanding the significance of this transition, we embarked on a mission to streamline the selling process for this family of four. Our strategy was clear: to minimize their time away from the comforts of home while maximizing exposure to potential buyers.

Our meticulous planning began with a comprehensive consultation on staging, utilizing the family's own furniture to preserve the warmth and personality of the space. We then enlisted the expertise of a professional architectural photographer, dedicating four hours to capture the essence of every corner and angle. Aerial perspectives were provided through a drone photo and video shoot, while a Matterport virtual walkthrough tour ensured that every detail was showcased with precision.

To amplify visibility, we orchestrated five distinct digital advertising campaigns, generating approximately 150,000 impressions across various platforms. Complementing these efforts were professionally crafted collateral, including a brochure and a property profile brimming with intensive information presented in a captivating flipbook format.

11 offers

9 offers over asking
1 offer - 0 - 5% over asking
1 offer - 5-10% over asking
4 offers - 10-15% over asking
3 offers - 15%+ over asking
10 offers with no inspection
10 offers with no financing

Before officially listing the property, we teased its availability as a "coming soon" listing, sparking anticipation within the market. A broker tour, strategically advertised through exclusive agent portals, provided an insider's glimpse, while a targeted reverse prospecting campaign through MLS expanded our reach.

A neighborhood open house, personally curated by Athina, our team's executive assistant, extended invitations to the local community, fostering a sense of connection and interest. Further outreach included neighborhood postcards, ensuring that every potential buyer was aware of the opportunity at hand.

The culmination of our efforts was marked by two meticulously planned open houses, attracting over 160 groups of eager prospects within the first weekend alone. Recognizing the overwhelming demand and the potential for clean offers, we facilitated a pre-offer inspection opportunity, resulting in eight proactive buyers seizing the chance to explore the property in detail.

With an offer deadline set for Tuesday, anticipation reached its peak as we received a remarkable total of 11 offers. Among them, the winning offer stood out, exceeding expectations at 19% over the asking price, a testament to the desirability and value of 23 Regina Road.

In retrospect, the selling story of 23 Regina Road epitomizes our dedication to achieving exceptional results while prioritizing the needs and experiences of our clients. It's not just about selling a house; it's about orchestrating a seamless transition and empowering families to embark on new chapters with confidence and clarity.